As is often the case with early stage companies, the demands of running day-to-day operations in a growing company leave little or no time for the management team to dedicate themselves to the task of developing strategic and comprehensive business plans.

Our business plans have been successfully used to align management and governance boards, attract investors, attract executive management, and cement strategic partnerships.  CAP Resources adapts to your specific needs in building your optimal plan. We are equally comfortable building it "from scratch," or acting in an advisory capacity. CAP Resources works with your team to produce business plans which concisely convey the company’s key competencies and opportunities, while also qualifying those opportunities through verifiable market research that can be validated with minimal due diligence on behalf of potential investors and partners.  Our goal is straightforward: we aim to preserve shareholder equity (increase the pre-cash valuation of your company), align management, and communicate a position of strength.

CAP Resources clients also benefit from the use of our comprehensive financial models (pro formas). Our Excel-based format allows easy manipulation, sensitivity analysis and "what-if" testing on all variables within your unique business model. Outputs include industry-standard financial reports with detailed assumptions and multiple reporting formats (depending on the level of detail you wish to share.)

Typical CAP Resources business plans may include all or some of the following:

Business Strategies
Sustainable Competitive Differentiation
The Market
Market Characterization
Market Analysis and Sizing
Market Opportunity
Competitive Analysis
Marketing Strategies
Product/Service Positioning
Advertising & Promotion Strategy
Marketing Campaigns
Internet Strategies
Marketing Collateral
Pricing
Strategic Relationships

Networks

Customer Acquisition
Customer Net Present Value
Sales
Distribution Strategies
Direct
Distributors
Value Added Resellers
Affiliate Partners
Strategic Partners
Prospect Identification & Lead Generation
Revenue Projections
Tactics
Sales Compensation Plans
Technology
Technology Differentiation
Internet Implementations
Research and Development Road Map
Strategic Technical Alliances
Technology Consortiums/Partners
Technology Risk Assessment
Intellectual Property, Patents and Protection
Operations
Operations Strategies
Professional Services
Outsourcing
Capital Expenditure Requirements
Hiring and Compensation Strategies
Infrastructure Requirements
Financing Requirements
Financial Proforma Development
Income Statement
Cash Flow
Balance Sheet
Goods Costing
Gross Margin Analysis
Revenue/Employee Ratios
Financing/Credit/Lease Lines
Use of Proceeds

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