Market Strategy

The CAP Resources team works hand-in-hand with client marketing management to put findings into actionable strategic marketing plans for bottom line growth. From differentiated competitive positioning, crisp value propositions, and prioritized customer targets to cost-effective market strategies, impactful product launches, and shortened sales cycles, CAP Resources helps drive clients to achieve growth goals.

Strategy without execution is ineffective.

Our team of business and technical writers develops the content needed for an integrated, cohesive, and compelling product or service marketing strategy. Whether it’s content for websites, product launch presentations and speeches, sales training, marketing collateral, newsletters, press releases, white papers, or technical / peer reviewed papers, CAP Resources can help.

Emerging technologies and start-up companies have special needs.

Time to market and early revenue generation can often make the difference between success and failure. Rarely do smaller and early stage companies have ready-made access to customers and prospects.

CAP Resources specializes in all aspects of Strategic Marketing:

  • ・Collateral development and copyrighting
  • ・Market positioning
  • ・Competitive differentiation
  • ・Technical articles and white papers
  • ・Profiling of distribution and channel partners
  • ・Execution of distribution, reseller, and VAR agreements
  • ・Channel nurturing and expansion